Reputation, Communication, Crisis Management Workshop
- August 28, 2019
- 9:00 am to 4:00 pm
- Conrad Clark Training Hub, 3rd Floor Ibukun House, Plot 14 Adetokunbo Ademola Street, (Opposite Eko Hotel), Victoria Island, Lagos.
How to say it well…
This course is aimed at individuals and organisations who may have to deal with the media during a crisis, whether that event is externally triggered – for example, by a so-called “act of God” – or internally by some kind of error, omission or malpractice. Participants are likely to be experienced in media and communications or hold senior management positions. During a crisis their roles may be public facing or behind-the-scenes. We will teach you how to treat reputation as an intangible asset or a risk liability.
The course will focus on how to communicate in crisis giving you preventative tools that protect and enhance your reputation, and the corrective tools for regaining trust. You will examine high profile case studies of reputation damage to create a reputation protection tool appropriate for your organisation.
Learning Outcomes –
After completing the course, you will be able to:
- Earn and retain trust after a major crisis
- Assess the cost of recovering damaged trust.
- Apply metrics for measuring reputation risk.
- Apply best practices for reporting and mitigating reputation risk
- Proactively prevent damage to your brand presence and value.
Target Audience –
- Corporate Directors and Executives.
- Risk, Compliance and Internal Audit Officers
- Media, Communication and Public Relations Officers.
- Investor Relations and Other Stakeholders
9:00 AM — 10:30 AMThe Essentials of Reputation Management Creating Business Value through Reputation Management Valuing Reputation and Intangibles as Drivers in Organizational Value Leadership and Communication Understanding Investors' Expectations Corporate Branding and Business Strategy
10:30 AM — 12:00 PMInternal Reputation and Communication Management Employees-Communication Needs and Expectations Aligning Employees through Corporate Communications Designing Message Strategies and Relating to the Media Using Online Media to Build and Protect Your Reputation
12:00 PM — 1:00 PMExternal Reputation and Communication Management Customers-Brand Communication, Needs and Expectations Corporate Branding and Business Strategy Leveraging Corporate Brand via Social Media Creating Value through Corporate Social Responsibility Brand Risk Management and Protection
1:00 PM — 3:00 PMCustomer and Reputation; Risk Management-Proactive Approach Challenges of Customer Service Management in Nigeria and Globally Customer Service Resources and Governance Risk management tools and techniques Risk identification, description, analysis and evaluation Customer Service risk control: design, performance and affirmation Developing a Customer Service risk register
3:00 PM — 4:00 PMCrisis Management-Reactive Approach Managing Crisis Situations Protecting Reputation During a Crisis Mindful Learning in Crisis Management Business crisis/continuity and Customer Service resources strategy
Date: Wed, 28th August 2019.
Venue: Conrad Clark Training Hub, 3rd Floor Ibukun House, Plot 1637 Adetokunbo Ademola Street, (Opposite Eko Hotel), Victoria Island, Lagos.
Cost: #85,000 (VAT Excl).
Delegates Takeaway: CDP Certificate Attendance, Post Workshop Support
Enquiries: 08095550641, firstname.lastname@example.org